Interview

Which word describes you?

If it must be an adjective – unforgettable.

If it must be a verb – act.

If it must be a noun – fish.

 

What is your life philosophy?

The most important thing is to be able to fight yourself.

 

Would you live abroad?

Yes…but if I have the chance I would return to Bulgaria often.

 

Since 1993 when I won a competition for advertising specialist in Radio Vitosha.

 

If you have to advertise yourself and you can only choose one type of medium, which one would you choose?

It depends very much on the reson to advertise myself but if I have to do it now – TV.

 

To present something in a way to gain the effect you look for and be happy afterwards.

 

Is Bulgarian education in the field of advertising of a good quality?

I can only speak of The University of National and World Economy and the Sofia University, where I have studied. Education is of a good quality but lacks practical trainings and internships.

 

Would you work pro bono for a noble cause?

Yes only if I’m convinced 100% where the money goes.

 

I rather don’t, I trust my personal impressions and talks with various people.

 

What inspires you?

A smile, favorite people and places, and of course, the sea.

 

Yes, but they have never managed to do it.

 

Only using my charm and a smile.

 

Of course, it is a rhetoric question.

There is no PR if there hadn’t been advertising before it.

 

Conferences, the internet, specialized publications and of course personal contacts.

 

Fruit juice, at the moment I like green banana.

Alcoholic – Martini.

 

All Coca-Cola advertisements are my favorites, the last one “the glass is half full…”

 

Yes, there are many unprofessional players.

 

I’m not a specialist on the matter but if we are a legal nation, there must be [such legislation].

 

The most important things are to be healthy and in love, to love and be loved, then all is possible!